Friday, September 25, 2009

Wild Peeta

Two young Emarati brothers Mohamed Younes Parham Al Awadhi & Peyman Younes Parham Al Awadhi, who forgo corporate life with multi nationals in pursuit of a dream and through Twitter managed to get the UAE Twitter community to share in their dream.

They wanted to take Shawarma (, a popular and traditional Arab fast food (a wrap of shaved chicken or lamb meat served with Tahineh (sesame sauce) and pickles, to the next step.

Wild Peeta was conceived along with Fusion Shawarma.
I have eaten shawarma almost all my life but Fusion Shawarma, shawarma with a kick and secret sauce served at a Quick Service Restaurant (QSR). So what? well they tweeted about it and as they progressed setting up the business and the QSR we all got involved. The whole twitter community had the chance to comment and influence the menu, the price, the furniture. We shared their frustrations and disappointments as they battled and dealt with bureaucracy and suppliers.

So, until they sort out their last bureaucratic problem they have a pre soft opening. They are open for a chat and to test their stuff on you. Having been with them on their journey as an observer I went out on a Lazy Friday and visited. Mohamed is the most gracious host and them guys brew a mean cup of coffee, strong as it should be. The place is colourful and eye pleasing and although small is full of innovation. I am no catering expert, (I have done my share of Quality audits of airline catering facilities) and that facility is professionally set up, separate wash basins, separate work stations with colour coded boards and knives, electronic filters (for smell), high speed meat cutters and the most efficient use of space I have seen.

Of course, Fusion Shawarma came up but they had to throw the last curve ball, Tea infused juices, go figure. I and a lot of people are so excited about Wild Peeta and we have not seen, smelled or tasted a morsel.

They have, through Twitter, created a brand and a following way ahead of their opening day. I wish them success.

So if you are in Dubai call me and will go together and have a kick ass Shawarma.


  1. Tea infused juices - sounds just the kind of thing I could get addicted to. Can't wait for opening day!



1 Goal 2010 2012 2013 9/11 AA Abu Dhabi ADAC Air Arabia Air Canada Air India Airberlin aircraft airlines airports ambitions American Airlines Amman aviation AVOD AWST B707-300C B767 B777 B787 BA Bahrain Bahrain Air BangaloreAviation Boeing branding British Airways Business Aviation Cabin Crew Canada change chapter 11 CO Commercials communication community compliance contingency continuity Continuous Improvement cost effective creativity Culture curricula Customer Service Delta Detroit Metro DFW Doha DTW Dubai Dubai Air Show DWC efficiency emergency Emergency Response Emirates employees environment ET409 Etihad ETS EU FA FAA family Flight Attendants flight(s) Flightglobal flydubai GACA Galaxy Tablet GAMCO GCC globalisation GOL Greece Green Gulf Air Hala Hamburg happy health home Hopenhagen Human Resources IFE India Iran Iraq Iraqi Airways Jaffa Jazeera Airways Jet Airways Jordan Just Culture Kuwait Airways LA LCC leadership low cost maintenance management manpower MEA MEBAA MENA Michigan motivation MRO MROAM Oneworld Palestine passengers passion people Philadelphia planet earth Privatization professional QAIA Qantas Qatar Qatar Airways Quality Quick Service Restaurant Radio Repair Stations Risk road roots ROTANAJET Royal Jordanian Safety Sanctions. Sao Jose Dos campos SAT Saudi Arabia Saudi Arabian Airlines Security Sharjah Airport SimliFlying Simplicity SKYTEAM SMS social media Southern California Southwest Airlines Star Alliance Sudan Airways support target teachers Technology terrorism tolerance Toulouse tourism traffic Training transition travel TSA Turkey Twitter UA UAE UBM US Airways VIA Rail Violin Vision volcanic ash Wataniya Airways
Top Blogs
Powered By Invesp