Wild Peeta

Two young Emarati brothers Mohamed Younes Parham Al Awadhi & Peyman Younes Parham Al Awadhi, who forgo corporate life with multi nationals in pursuit of a dream and through Twitter managed to get the UAE Twitter community to share in their dream.

They wanted to take Shawarma (http://en.wikipedia.org/wiki/Shawarma), a popular and traditional Arab fast food (a wrap of shaved chicken or lamb meat served with Tahineh (sesame sauce) and pickles, to the next step.

Wild Peeta http://www.wildpeeta.com/ was conceived along with Fusion Shawarma.

I have eaten shawarma almost all my life but Fusion Shawarma, shawarma with a kick and secret sauce served at a Quick Service Restaurant (QSR). So what? well they tweeted about it and as they progressed setting up the business and the QSR we all got involved. The whole twitter community had the chance to comment and influence the menu, the price, the furniture. We shared their frustrations and disappointments as they battled and dealt with bureaucracy and suppliers.

So, until they sort out their last bureaucratic problem they have a pre soft opening. They are open for a chat and to test their stuff on you. Having been with them on their journey as an observer I went out on a Lazy Friday http://oussamastake.blogspot.com/2009/09/lazy-friday.html and visited. Mohamed is the most gracious host and them guys brew a mean cup of coffee, strong as it should be. The place is colourful and eye pleasing and although small is full of innovation. I am no catering expert, (I have done my share of Quality audits of airline catering facilities) and that facility is professionally set up, separate wash basins, separate work stations with colour coded boards and knives, electronic filters (for smell), high speed meat cutters and the most efficient use of space I have seen.

Of course, Fusion Shawarma came up but they had to throw the last curve ball, Tea infused juices, go figure. I and a lot of people are so excited about Wild Peeta and we have not seen, smelled or tasted a morsel.

They have, through Twitter, created a brand and a following way ahead of their opening day. I wish them success.

So if you are in Dubai call me and will go together and have a kick ass Shawarma.