Saturday, August 11, 2012

It All Started With A Scarf

Airline mergers are not about airline assets, routes, aircraft and business cases, they are about people from different cultures trying to cope and this can be traumatic. To date US Airways did not integrate the flying staff or aircraft since the 2004/2005 merger of US Airways and America West.

The Sister and Brotherhood of  the Traveling Scarves and Ties, sounds like something out of The Lord of The Rings. Well it isn't, it is probably the only grass root, social media driven attempt at integrating two workforces in a post merger environment. This was never a scientific experiment just an FA reaching out to her colleagues.

Kathe Hull a UA FA had the idea to bring the FAs of the merged UA and CO together, after all the merger is there to stay.

“We are sharing bases and so many other things, yet we know so little about each other. I thought this might be a fun way to break the ice,” said JFK-based Flight Attendant Kathe Hull. Inspired by the book and movie "Sisterhood of the Traveling Pants,” she came up with the idea of exchanging scarves and ties, along with a few kind words, among flight attendants.

Well, so it started aided by THE FLYING PINTO , Sara Pinto Keagle. Sara a Continental FA, is no stranger to social media, in addition to her blog she started with others The Crew Lounge which provided a unique insight into an FA life and career reaching out to FAs as far afield as Dubai.

Well, it seems to work, it has spread throughout the airline network and one look at the page shows the enthusiasm, energy of the FAs and the buzz this has created.

The idea has the blessings and backing of Senior Management and the iconic Gordon Bethune

Gordon Bethune
Great positive initiave to make working together a good place to work and a sucessful place in the market. Good for you. i am proud of the people that will make this the best airline ever with this type of approach and attitude. gordon

the FAs at United has proven that when all is said and done it is all about people and how they relate to each other.

 It all started with a scarf, according to Kathe Hull 

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