Friday, August 6, 2010

ETIHAD's Version of Low Cost !!

Etihad is ready to lunch its first "All Economy" flights on a 162 passengers all economy A320, starting with 2 and going up to 10 aircraft (click here to read full story).

This model was tried earlier this decade, when Gulf Air converted several B767 into all economy aircraft and based them in Abu Dhabi. The idea then was to placate Abu Dhabi and stop them from pulling out of Gulf Air.

This time is Etihad trying to ward off the Low Cost Carriers from encroaching on its turf. For the last 18 months rumors had it that a Low Cost Carrier is about to be launched in Abu Dhabi. The new entity was going to be managed by a UK carrier probably Flybe using EMBRAER 175/195.

Is this positioning for an independent low cost carrier spin off similar to Emirates Flydubai or just another product to be competitive on certain routes. So far, Etihad has maintained it is just a product to cater for routes that have very little premium passengers.

In any case this is a new product that will definitely add competition to an already competetive and already crowded UAE market

No comments:

Post a Comment


1 Goal 2010 2012 2013 9/11 AA Abu Dhabi ADAC Air Arabia Air Canada Air India Airberlin aircraft airlines airports ambitions American Airlines Amman aviation AVOD AWST B707-300C B767 B777 B787 BA Bahrain Bahrain Air BangaloreAviation Boeing branding British Airways Business Aviation Cabin Crew Canada change chapter 11 CO Commercials communication community compliance contingency continuity Continuous Improvement cost effective creativity Culture curricula Customer Service Delta Detroit Metro DFW Doha DTW Dubai Dubai Air Show DWC efficiency emergency Emergency Response Emirates employees environment ET409 Etihad ETS EU FA FAA family Flight Attendants flight(s) Flightglobal flydubai GACA Galaxy Tablet GAMCO GCC globalisation GOL Greece Green Gulf Air Hala Hamburg happy health home Hopenhagen Human Resources IFE India Iran Iraq Iraqi Airways Jaffa Jazeera Airways Jet Airways Jordan Just Culture Kuwait Airways LA LCC leadership low cost maintenance management manpower MEA MEBAA MENA Michigan motivation MRO MROAM Oneworld Palestine passengers passion people Philadelphia planet earth Privatization professional QAIA Qantas Qatar Qatar Airways Quality Quick Service Restaurant Radio Repair Stations Risk road roots ROTANAJET Royal Jordanian Safety Sanctions. Sao Jose Dos campos SAT Saudi Arabia Saudi Arabian Airlines Security Sharjah Airport SimliFlying Simplicity SKYTEAM SMS social media Southern California Southwest Airlines Star Alliance Sudan Airways support target teachers Technology terrorism tolerance Toulouse tourism traffic Training transition travel TSA Turkey Twitter UA UAE UBM US Airways VIA Rail Violin Vision volcanic ash Wataniya Airways
Top Blogs
Powered By Invesp