Friday, August 20, 2010

Aviation and Social Media

This weekend I read two blogs at SimpliFlying the most influential website in Airline Branding and Social Networking. Both blogs were about large aviation organisations on whom I and millions depend on for their travels; Boeing and AA and how they successfully used/use Social media to communicate and enhance their brand and image. They are proof that this is an industry that revolves around people, people who travel and people who make it possible to travel.

Large organisations at best are slow at embracing change but both have shown a willingness to embrace social media and engage their respective audience.

Boeing is changing the way it communicates. Boeing has enhanced their website to engage more those who already visit and increase their numbers. What is amazing for such a well know brand like Boeing is the realization that it is only a name on a bunch of buildings. The real heroes are the people of Boeing. They are what make the name and the product. It is their real stories and successes that Boeing is communicating to the world. A warmer and more humane image of a gentler giant if we may. (Click here to read the full piece) .

American Airlines had a security incident on flight AA24 at San Francisco bound to New York.
The aircraft was delayed until the issue was resolved. Two passengers tweeted from on board the aircraft and became the source of information to the media. Enter @aairwaves who engaged the two passengers, took charge and responded to all media questions until the issue was resolved. A case study of crisis management online and in real time. (Click here to read the full piece) .

Kudos Boeing and American Airlines for embracing change and of course my friend Shashank for driving us all in the right direction.

1 comment:

  1. organisations? really? learn how to spell then I will read past the first paragraph!



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