Wednesday, July 31, 2013

Emirates Evolution

Emirates Airlines has always been about Dubai and will always be about Dubai.
Nevertheless, Emirates is exploring new venues to increase its reach and support its expansion. As of
October 1, 2013 Emirates will fly one daily return flight between Milan and New York using a three class B777-300ER. This flight will increase the DXB/JFK flights to three daily return flights. Emirates will be competing with Delta, American and Alitalia on this route; it offers the best aircraft a B777 (A330 (AZ) and B767 (DL and AA)) and by far the best product and passenger experience.

Following the Qantas deal Emirates has indicated that it may look at flying to America from hubs in Asia as a continuation of a Dubai flight from places like Singapore or Hong Kong.

Last week Emirates, UK VP intimated that Emirates is not ruling out entering the North Atlantic market with flights to the USA through its hubs in north of England (Glasgow, Newcastle, Birmingham and Manchester). Emirates carried eight hundred thousand (800,000) passengers last year on these routes and has been upping the capacity in terms of aircraft size and frequencies. Emirates looks at it from the point of view of reducing congestion in LHR and providing a service to its customers in the region. One opportunity may shortly present itself with the EU requiring AA and US Airways to give up their LHR/PHL route after the merger.

Other than the Milan to New York flight in October everything else is speculation. However, the subject is out in the open and based on how the Milan flights do, Emirates may develop more hub cities.

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