Tuesday, September 11, 2012

ROTANA JET ..... TAKING OFF

ROTANA JET flew its first commercial domestic flight on 6 June 2012 from Abu Dhabi, Al Bateen Executive Airport to Sir Bani Yas, an island resort since then Dalma Island was added.

As of 19 September 2012 ROTANA JET will operate double daily flights to Fujairah from Abu Dhabi International Airport Terminal 2 followed but another double daily flights to Al Ain starting
26 September 2012. These will be followed by double daily flights to Sharjah and Ras Al Khaimah.
The plan is to go to three daily flights at a later stage. Flights to Dubai are under consideration. Ticket prices will start from one hundred and fifty (150) to Al Ain and from two hundred (200) Dirhams to the other destinations, way less than a taxi fare. ROTANA JET will be competing with the buses and the taxis. 

Being domestic flights, there will be no immigration and customs formalities, and passengers should be able to check in and board the aircraft in a short time. 

ROTANA JET operates two (2) EMBRAER ERJ145 carrying fifty (50) passengers. There will be a beverage service offered due to the short flight times. There are plans to add a third aircraft next month and a fourth by the end of the year. The plan is for twelve (12) new leased aircraft In the course of next year. There is demand and load factors are expected at 60% to 70% going up to 80% later.

Just like when low cost airlines started people were skeptical, so is the case with domestic air travel in a relatively small country. This can work and will probably work and as time goes on people will get used to the idea of flying to Abu Dhabi or Fujairah for a day of business or pleasure.






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