Emirates, so good for India

Last week Emirates was in the news as usual,

Emirates indicated that they have no problem in investing in an Indian carrier, even if it is failing, provided it can be turned around. However, Emirates wants management control of the carrier, a similar arrangement it had with Sri Lankan. This worked fine for both carriers. India is a different ball game, it is a larger market which already feeds into the Emirates network, serving the millions of NRIs all over the globe. A well managed airline will provide the travelling public with options and opportunities especially when tied up with Emirates. The only catch, the government has not defined the terms for the proposed Direct Foreign Investment. The arrangement that Emirates want will surely kill Air India, B787 fleet not withstanding, and render Emirates the national carrier of India.

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The other interesting story is; traveling with kids to India, Emirates tickets seem to be cheaper than budget (low cost) airlines. After counting all the fees (bags, food, seats, IFE and more) levied by LCCs, the ticket price is actually higher than that charged by Emirates.

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