Friday, July 8, 2011

Dubai The Brand

Dubai has been in the news again. A couple days back Dudai Airports announced a massive investment in Dubai International Airport (around 7.8 billion USD) to build Concourse 4 (Concourse 3 is currently under construction), upgrade Terminal 2 and increase cargo capacity by almost 30%. This will bring the airport capacity to 90 million passengers by 2018 from the current 60 million passengers.

Great news! well yes but what about Dubai World Central Airport at Jebel Ali. This was supposed to be a six runways (now 5 runways planned) airport able to handle 180 million passengers annually. The airport has one runway operational and a low cost terminal built. Cargo operation has started but operators prefer the International Airport. Passenger operation has been delayed  till 2012. No airline wants to use the airport it is very far from Dubai or Abu Dhabi.

The other Bad news is the cancellation of Dubai Aerospace Enterprises of all its Airbus orders (45 aircraft. 11 A350-900 and 34 A320, worth 5.8 billion USD) and is in discussion with Boeing about the possibility of canceling their orders 56 aircraft. DAE has never risen to become a strategic business for Dubai. DAE owns Standard Aero.

How do these events affect the Dubai brand?   Positively.

Financially it looks great Dubai just reduced 5.8 Billion USD of liability and is looking to reduce it further when they cancel the Boeing orders.

The expansion of Dubai Airport was associated with increased jobs in the aviation sector and a greater contribution to the GDP.  As for DWC it will slowly be buried until they figure out what to do with it.

No comments:

Post a Comment

Labels

1 Goal 2010 2012 2013 9/11 AA Abu Dhabi ADAC Air Arabia Air Canada Air India Airberlin aircraft airlines airports ambitions American Airlines Amman aviation AVOD AWST B707-300C B767 B777 B787 BA Bahrain Bahrain Air BangaloreAviation Boeing branding British Airways Business Aviation Cabin Crew Canada change chapter 11 CO Commercials communication community compliance contingency continuity Continuous Improvement cost effective creativity Culture curricula Customer Service Delta Detroit Metro DFW Doha DTW Dubai Dubai Air Show DWC efficiency emergency Emergency Response Emirates employees environment ET409 Etihad ETS EU FA FAA family Flight Attendants flight(s) Flightglobal flydubai GACA Galaxy Tablet GAMCO GCC globalisation GOL Greece Green Gulf Air Hala Hamburg happy health home Hopenhagen Human Resources IFE India Iran Iraq Iraqi Airways Jaffa Jazeera Airways Jet Airways Jordan Just Culture Kuwait Airways LA LCC leadership low cost maintenance management manpower MEA MEBAA MENA Michigan motivation MRO MROAM Oneworld Palestine passengers passion people Philadelphia planet earth Privatization professional QAIA Qantas Qatar Qatar Airways Quality Quick Service Restaurant Radio Repair Stations Risk road roots ROTANAJET Royal Jordanian Safety Sanctions. Sao Jose Dos campos SAT Saudi Arabia Saudi Arabian Airlines Security Sharjah Airport SimliFlying Simplicity SKYTEAM SMS social media Southern California Southwest Airlines Star Alliance Sudan Airways support target teachers Technology terrorism tolerance Toulouse tourism traffic Training transition travel TSA Turkey Twitter UA UAE UBM US Airways VIA Rail Violin Vision volcanic ash Wataniya Airways
 
Top Blogs
Powered By Invesp