Monday, June 7, 2010

Air Arabia Jordan

Air Arabia has in the last six (6) years created a brand that transcends the GCC and MENA into the Indian Subcontinent, Africa, CIS and Southern Europe. The Air Arabia brand is probably one the most well known airlines in the region and the most dominant among the Low Cost Carriers in the region, Kudos.

Air Arabia's hub airlines, although new are proving to be successful, both Air Arabia and Air Arabia Morocco have weathered the global recession fairly well and managed to extend the brand reach into Europe. The start of Air Arabia Egypt will only increase that reach.

The announcement of Air Arabia Jordan will further extend that reach into Europe.

Jordan is a different market;
1. For starters it is the least populous with six millions as compared to the UAE at 8 millions or Morocco at 29 millions or Egypt at 75 millions;

2. Most of the Jordanian expatriate community is located in the GCC where competition is very high; on the other hand

3. Jordan has a very liberal aviation regime with unused bilaterals

4. The Tantash Group has one of the largest travel agencies in Jordan which will allow packaging of holidays.

5. Jordan has a vast tourism potential.

One major pitfall is the pace of expansion, that affects the corporate team.

The expansion into Jordan of Air Arabia will definitely change the way Jordanians view air travel in the same manner it has affected the UAE market.

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