Etihad, The Pressure is On

In the news this week Etihad added half a million passengers to 2.4 million passengers an increase of 26% in Q1 2012, pushing revenues to US$ 989 a 28% increase making it the best Q1 ever (click here for details).

On the other hand Abu Dhabi hotels revenue rose by 1% and occupancy went down by 6% on the back of new properties coming on line. In absolute terms the number of guests increased by 17% over the same period in 2011 (click here for details).

The numbers are great in absolute terms, but they put pressure on the Abu Dhabi Tourism and Culture Authority and Etihad to fill the additional capacity. Etihad needs to increase the percentage of passengers who have Abu Dhabi and the UAE as their final destination.