Monday, June 7, 2010

Air Arabia Jordan

Air Arabia has in the last six (6) years created a brand that transcends the GCC and MENA into the Indian Subcontinent, Africa, CIS and Southern Europe. The Air Arabia brand is probably one the most well known airlines in the region and the most dominant among the Low Cost Carriers in the region, Kudos.

Air Arabia's hub airlines, although new are proving to be successful, both Air Arabia and Air Arabia Morocco have weathered the global recession fairly well and managed to extend the brand reach into Europe. The start of Air Arabia Egypt will only increase that reach.

The announcement of Air Arabia Jordan will further extend that reach into Europe.

Jordan is a different market;
1. For starters it is the least populous with six millions as compared to the UAE at 8 millions or Morocco at 29 millions or Egypt at 75 millions;

2. Most of the Jordanian expatriate community is located in the GCC where competition is very high; on the other hand

3. Jordan has a very liberal aviation regime with unused bilaterals

4. The Tantash Group has one of the largest travel agencies in Jordan which will allow packaging of holidays.

5. Jordan has a vast tourism potential.

One major pitfall is the pace of expansion, that affects the corporate team.

The expansion into Jordan of Air Arabia will definitely change the way Jordanians view air travel in the same manner it has affected the UAE market.

No comments:

Post a Comment

Labels

1 Goal 2010 2012 2013 9/11 AA Abu Dhabi ADAC Air Arabia Air Canada Air India Airberlin aircraft airlines airports ambitions American Airlines Amman aviation AVOD AWST B707-300C B767 B777 B787 BA Bahrain Bahrain Air BangaloreAviation Boeing branding British Airways Business Aviation Cabin Crew Canada change chapter 11 CO Commercials communication community compliance contingency continuity Continuous Improvement cost effective creativity Culture curricula Customer Service Delta Detroit Metro DFW Doha DTW Dubai Dubai Air Show DWC efficiency emergency Emergency Response Emirates employees environment ET409 Etihad ETS EU FA FAA family Flight Attendants flight(s) Flightglobal flydubai GACA Galaxy Tablet GAMCO GCC globalisation GOL Greece Green Gulf Air Hala Hamburg happy health home Hopenhagen Human Resources IFE India Iran Iraq Iraqi Airways Jaffa Jazeera Airways Jet Airways Jordan Just Culture Kuwait Airways LA LCC leadership low cost maintenance management manpower MEA MEBAA MENA Michigan motivation MRO MROAM Oneworld Palestine passengers passion people Philadelphia planet earth Privatization professional QAIA Qantas Qatar Qatar Airways Quality Quick Service Restaurant Radio Repair Stations Risk road roots ROTANAJET Royal Jordanian Safety Sanctions. Sao Jose Dos campos SAT Saudi Arabia Saudi Arabian Airlines Security Sharjah Airport SimliFlying Simplicity SKYTEAM SMS social media Southern California Southwest Airlines Star Alliance Sudan Airways support target teachers Technology terrorism tolerance Toulouse tourism traffic Training transition travel TSA Turkey Twitter UA UAE UBM US Airways VIA Rail Violin Vision volcanic ash Wataniya Airways
 
Top Blogs
Powered By Invesp